The potential for a company’s data collection practices to damage its brand is an increasing risk. We’ve identified some of the best ways to proceed.
Putting your “dark data” to use can help you gain the fresh, actionable insights about your customers that you need to compete.
After struggling to communicate analysis of increasingly large data sets across company departments, Condé Nast adopted Microsoft Power BI in 2013.
This report outlines the trends that were uncovered after analyzing interactions with prospective Business Intelligence (BI) buyers.
Slow database reporting can compromise the efficiency of your BI operations. Here are five quick fixes to help speed up your system.
To eliminate the confusion and help professionals understand Hadoop once and for all, we enlisted the help of three experts to create this informative guide.
The cost of paid BI solutions can be daunting, especially for smaller businesses. Here, we take a closer look at the free BI tools available.
DocuSign’s VP of demand generation explains how the firm uses web analytics technology to deliver a targeted experience to their massive addressable market.
As “big data” continues to grow exponentially, businesses in every industry are increasingly in need of analysts to interpret and make use of it.
Three top data mining experts reveal the tests they use to measure the accuracy of their own predictive models, and what makes each test so effective.
To find out what it takes to become a successful female executive within BI, we interviewed four female professionals at the top of the field.
We caught up with the QlikView Open Data Challenge champion to discover the dashboard creation tips that helped win him first place.
SAS’s customer experience analytics software has more than doubled their marketing response rates and changed the way they market to customers.
We interviewed several business intelligence experts to get their opinion on which industries are ripe to be “Moneyballed.”
We examined the top 100 users on Kaggle, an online platform that hosts analytics competitions, to discover what these data “wizards” have in common.
Customer analytics expert David Norton reveals how to build excellent customer analytics practices that uncover insights other companies usually miss.
Even for data professionals with the right credentials, the most attractive positions are highly selective. Todd Nevins of icrunchdata shares the top mistakes to avoid.
Last week, I sat down with Todd Nevins, co-founder of Big Data job board icrunchdata, to discuss the biggest trends within the job market.
Former Yahoo! CTO Raymie Stata discusses how businesses are using Big Data, and how man and machine can work together to prove its value.
Case Study: alpharooms.com Improves Booking Performance Through Sophisticated Business Intelligence Efforts
Alpharooms.com needed a better way to analyze their data. Implementing SiSense Prism has led to greater insight into customer behavior and increased bookings.